What’s Included

Pre-Sprint Intake

Before the sprint begins, you’ll share relevant materials at least 3 business days before the sprint start date, such as:

• Current marketing priorities or plans
• Campaigns, content, or creative examples
• Website, landing pages, or digital channels
• Paid media, retail, trade, or sales materials if relevant
• Current KPIs, goals, or performance snapshots
• Key internal questions, concerns, or upcoming decisions

This gives us time to review the materials before the first live session, instead of spending the first meeting simply catching up.

Sprint Structure

The sprint runs over 20 calendar days and includes:

• Pre-sprint material review
• Brand-in-market audit
• 4 live strategic sessions
• Strategic review between sessions
• Final written Growth Priority Memo
• 6 months of light-touch expert access

4 Live Strategic Sessions

Session 1 - Current State Pressure-Test

We review what is happening now, where the team is focused, what feels unclear, and which assumptions may be driving the wrong activity.

This session helps define the real growth challenge behind the sprint.

Session 2 - Brand, Message, and Market Fit

We pressure-test positioning, audience logic, messaging, category relevance, and whether the brand is showing up with enough clarity, differentiation, and commercial weight.

This includes a brand-in-market audit across the materials provided.

Session 3 - Channel and Activity Focus

We review digital, content, paid media, trade, retail, campaigns, and activations to clarify which activities deserve more focus, less focus, or a different role.

The goal is to understand where effort is creating momentum - and where it may be spreading the brand too thin.

Session 4 - Keep / Cut / Fix / Fund

We define what should be kept, cut, fixed, funded, delayed, or questioned across the year-ahead marketing agenda.

This session turns the pressure-test into a practical decision framework.

Final Deliverable

By the end of the sprint, you receive a written Growth Priority Memo including:

• Key findings from the sprint
• Brand-in-market audit summary
• Current marketing risks and weak assumptions
• Growth opportunities identified
• Keep / Cut / Fix / Fund recommendations
• Channel and activity focus
• Year-ahead marketing priorities
• Internal alignment points
• Clear next-step recommendations

The memo is delivered within 3 business days after the final live session, and no later than Day 20, assuming all client materials and feedback are provided on time.

6-Month Expert Access

The sprint includes 6 months of light-touch expert access to Vas, so you are not left alone after the memo is delivered.

You may reach out occasionally when a strategic question, growth decision, or brand challenge connects back to the sprint findings, your brand direction, or your year-ahead marketing agenda.

Included

• Occasional strategic questions by email/whatsapp
• Expert opinion on decisions connected to the sprint
• Light review of new challenges, ideas, or assumptions
• Directional recommendations on what to consider next

Not Included

• Ongoing consulting or implementation
• New strategy development outside the sprint scope
• Full document, deck, campaign, or asset reviews
• Copywriting, design, media planning, or execution
• Weekly calls or recurring meetings unless agreed separately
• Work for additional brands, markets, or unrelated business challenges

This access is designed to give you a trusted alcohol marketing perspective as new questions appear — without turning the sprint into an open-ended consulting engagement.

Terms & Boundaries

This sprint covers one brand.

This is a strategic pressure-test, not an implementation project. It does not include campaign creation, media planning, content production, design, copywriting, social media management, website work, consumer research, legal review, compliance approval, or ongoing execution support.

Confidential materials may be required for the sprint to be effective. An NDA can be signed before materials are shared, using either your company’s NDA or one provided by our legal team.

If client materials, access, or feedback are delayed, the sprint timeline may shift.